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Reaching into the bag for bowl swag
Los Angeles Times
|January 04, 2026
Bowl season has changed dramatically.
Despite adjustments triggered by the College Football Playoff bracket and booming name, image and likeness endorsement compensation for select players, bowl organizers have tried to remain warm hosts offering participating athletes unique meals, local experiences and gifts. NCAA rules allow the bowls to present $550 worth of gifts to every athlete on bowl teams.
Here is a look at what athletes received this bowl season:
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