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Plaintiffs have bone to pick with Costco’s advertising of chickens

Los Angeles Times

|

January 31, 2026

Costco’s famed $4.99 rotisserie chicken is under fire in a proposed class action lawsuit claiming that the big box warehouse falsely advertised that its birds were preservative free.

- BY CIARA HARTER

Plaintiffs have bone to pick with Costco’s advertising of chickens

COSTCO has promoted its $4.99 rotisserie chicken as being free of preservatives.

(TIM BOYLE Getty Images)

Two California shoppers say Costco misled customers nationwide by prominently advertising its rotisserie chicken as containing no preservatives, while discreetly listing two added preservatives — sodium phosphate and carrageenan — in fine print in the ingredient list.

“Costco Wholesale Corporation has systemically cheated customers out of tens — if not hundreds — of millions of dollars by falsely advertising its Kirkland Signature Seasoned Rotisserie Chicken as containing ‘no preservatives,’” according to the complaint filed in California’s Southern District Court on Jan. 22.

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