How Reiner reshaped California

AFTER HIS TRAGIC death Sunday, the world remembers Rob Reiner as a cinematic force — and he was one, as an unforgettable presence on the ambitious 1970s sitcom “All in the Family” and later as the director of beloved films.

- MARK FRIEDMAN GUEST CONTRIBUTOR

TIBRINA HOBSON Getty Images ROB REINER engineered Prop. 10, a 1998 tobacco tax that generated more than $11 billion for early childhood programs statewide.

I came to know him differently: as a restless thinker who transformed his own life story into bold public policy, reshaping how California understands and invests in its youngest children. Reiner almost single-handedly conceived and led the successful 1998 campaign for California’s Proposition 10, a tobacco tax to raise funds for early childhood health and education. It established a statewide commission and 58 county commissions charged with investing in healthcare, parenting support, early education and other services for children from prenatal stages through age 5.

At the time this was a radical reframing of public responsibility — placing the earliest years of life at the center of social policy.

Reiner did not arrive at this work casually. He immersed himself in the science of early brain development and the evidence showing how experiences in the first five years shape lifelong outcomes. He articulated, clearly and persuasively, that investing early was not charity but a proven way to reduce crime, mitigate poverty and strengthen families and communities.