At last, the NBA has an official skin care partner

No more ashy elbows on the court

- LZ GRANDERSON COLUMNIST

INFLUENCER Hyram Yarbro highlighted CeraVe during the pandemic. Now the NBA is too.

THE 80TH NBA season kicks off next week, and for the first time in more than 20 years there will be no king.

LeBron James, the league's oldest player, will be out until at least mid-November with sciatica on his right side. For the Lakers, the news is terrible. Since King James brought his talents to Los Angeles in 2018, the team has won 60% of the games he plays and only 42% of the ones he doesn't.

As for what the superstar’s absence means for a league starting without him for the first time since 2002 — it’s another reminder that no matter how great the superstar, Father Time remains undefeated.

One day the 40-year-old James will retire, and the league will have a new face.

And apparently great-looking skin as well.

That’s because CeraVe, one of the top skin care brands in the world, and the NBA announced a multiyear partnership this month. So this season if you think star players are shining brighter than ever before, that’s probably why.