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Middle East sports market expected to grow 8.7%
Khaleej Times
|April 15, 2025
The Middle East’s sports market is projected to grow at 8.7 per cent over the next three to five years, surpassing the global average of 7.3 per cent, a report showed.
According to PwC’s latest Sports Industry Outlook: Insights and Opportunities for the Middle East, the region’s sports sector is being driven by significant investments in premium sports properties and infrastructure, alongside initiatives to boost grassroots participation and develop local talent.
With over 50 per cent of the population in Gulf Cooperation Council (GCC) countries under 25, the region’s youth are reshaping the sports landscape. While football remains dominant, young consumers are increasingly engaging with padel, esports, golf, basketball, and mixed martial arts (MMA).
Diese Geschichte stammt aus der April 15, 2025-Ausgabe von Khaleej Times.
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