Influencers UAE's 'most distrusted profession'

The rise of influencers in this ranking is largely attributed to concerns over undisclosed promotions, lack of transparency, and the potential harm caused by misleading advice.

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Insight Discovery highlighted "finfluencers", who often promote unregulated investment schemes and make outlandish claims, as a major driver of distrust.

"The rise of influencers to the top of this list is a clear wake-up call for the industry," said Nigel Sillitoe, CEO of Insight Discovery. "As audiences tire of the behaviour of some influencers and grow more conscious of the risks linked to unregulated online advice, the demand for greater transparency and accountability has never been stronger."

"The recent licensing regime introduced by the UAE government and the Securities and Commodities Authority for finfluencers is a vital step towards rebuilding trust and protecting consumers," he added.