First Jewellery Experience Inside a Metro Station

In the heart of Dubai, a name has quietly risen with purpose—shaping not just jewellery, but the way it is felt, cherished, and passed down through generations

- 

When Tajvi Gold and Diamonds first opened its doors in the historic lanes of Dubai's Gold Souq in 2021, it did not seek attention through grand spectacle, but arrived with quiet conviction.

At its core was a belief that jewellery should be more than admired - it should be lived. Tajvi's founding values are deeply rooted in heritage while embracing the refinement of forward-thinking craftsmanship. Chairman Muhammed Haneefa Thaha, Vice Chairman Haneefa Abdul Manaf, CEO Shameer Shafi, and Managing Director Mujeeb Rahman envisioned a brand that would stand apart not only for its grandeur, but also for its authenticity. From the very beginning, Tajvi chose storytelling over salesmanship.

"For many, gold is not merely an ornament; it is an inheritance, a tangible piece of heritage passed through generations," notes Haneefa Abdul Manaf. "We are committed to honouring that sentiment by curating pieces that are both timeless and deeply personal."