Reel Revival

Cinema shaped Kashmir's image for generations. With a new policy, the valley is once again being cast in a role larger than itself.

- Mehak Farooq

Kashmir's voice is back on screen. The Songs of Paradise, inspired by the legendary Raj Begum, is winning praise across India, celebrating the valley's stories, music, and timeless beauty.

For decades, the region was remembered in cinema through frames of romance and snow. Discord dimmed that light. Now, the cameras are back, and so is Kashmir's role as the cinematic landscape.

This revival is the result of a carefully designed film policy and the confidence of record-breaking tourism.

Together, they have created jobs, revived cultural memory, and repositioned Kashmir as both an economic engine and a creative hub.

The numbers speak for themselves.

Since the film policy was introduced in 2021, more than 300 films and web series have been shot in Jammu and Kashmir. Over a hundred productions wrapped in 2023 alone.

Shah Rukh Khan brought Dunki here. Aamir Khan chose the valley for Laal Singh Chaddha. Ajay Devgn staged the action of Singham Again in Srinagar's Lal Chowk.