J&K to Host 17th ATOAI Adventure Convention in Dec

Jammu & Kashmir will host the 17th Annual Adventure Convention of the Adventure Tour Operators Association of India (ATOAI) from December 17 to 20, 2025, marking a significant push to promote the Union Territory as a leading destination for adventure tourism.

- Observer News Service

The event is being organised in collaboration with the J&K Government and will convene tourism industry leaders, policymakers, experts and adventure operators from across the country. The theme for this year’s convention is “Indian Adventure Tourism: Safe, Sustainable & Resilient”.

Officials said the convention will emphasise strengthening safety frameworks, sustainability measures and skill development while revitalising India’s adventure tourism sector post-security and economic disruptions.

Set against the scenic winter landscape of Kashmir, the event is also expected to reinforce the message that the region is “safe, open and ready” for tourism, especially adventure travel, which has seen notable growth in recent years due to improved infrastructure and increased regulatory oversight.