J&K Bank Launches ‘YUVA Udaan’ Campaign

In a significant step towards empowering youth and strengthening the implementation of the J&K Government’s flagship employment initiative, Mission YUVA, J&K Bank launched a focussed and time-bound campaign titled “YUVA Udaan” across all its Zones in Jammu & Kashmir.

- Observer news Service

MD & CEO Amitava Chatterjee today launched the 45day campaign formally, at the Bank's corporate headquarters, to energize and operationalize the Bank’s pivotal role as the principal financial partner of Mission YUVA. The event was attended by Executive Director Sudhir Gupta, General Managers, DGMs and other senior officers. Divisional, Zonal and Cluster Heads across J&K also joined the event through VC mode.

Addressing the participants after the launch, MD & CEO directed the operational teams to implement the campaign in mission mode, ensuring proactive identification, quick sanction, and timely disbursal of credit to eligible beneficiaries under Mission YUVA.

In his remarks on the occasion, MD & CEO Amitava Chatterjee spoke about the emotional quotient that has been quite visible in the conception and designing of the scheme.

He said, “During my 37 years of banking experience, | have not seen an initiative wherein such serious engagements and thoughtful deliberations have been made by any government in laying a groundwork for it to be successful. In that sense, | see J&K Government's Mission YUVA not just as an initiative but as a transformational opportunity for the youth of J&K.”