Kids facing online risks but parents cyber-spaced out

A new online study has revealed Irish kids are facing threats, risks and damaging content online like never before but most parents are struggling with the most basic protections.

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The research looked into the risks from online contact and content ahead of the launch of the fifth Same Rules Apply online safety parental awareness campaign from CyberSafeKids. Supported by the HSE and Accenture, the campaign empowers parents with the essential knowledge and tools they need to keep their children safe online.

Despite regulatory requirements introduced in Ireland in July 2025, 69% of kids 8-12 have at least one account on a social media platform with a legal age rating of 13 plus. Prevalence rises to 79% for 12-year-olds.