JOANNE WATKINSON

IS BEING 'ON MESSAGE' TURNING YOU OFF?

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Baggy trousers: There's no chance of the Parisian denim street style chafing

"Buy this now!" "Don't buy anything new for a year!" "The new season pieces you need!" "Wear the clothes you already own!" "Repair, Sell, Replace, Update!"

Are you finding the messages around fashion confusing? The push and pull between those hellbent on keeping the wheels of fast fashion turning (are those influencers really shopping for clothes in Tesco?) and those determined to offer an alternative slow fashion message are very conflicting.

Such opposing views that make fashion feel so serious can cause us to switch off but let me reassure you, you can enjoy fashion and prioritise both sustainability and your spending. Here's how...