Quick commerce platforms to drop '10-min delivery' vow

Quick-commerce platforms have assured the Union government they will drop standard 10-minute delivery promises to customers after a series of meetings with Union labour minister Mansukh Mandaviya, two people aware of the development said on Tuesday.

- Zia Haq

Such service providers employ gig workers, who held strikes on Christmas and New Year's eve in 2025 to draw attention what they say are unsafe delivery demands made of them and the lack of adequate health, safety and income protections in the event of accidents.

The move follows discussions steered by the labour ministry last week. Minister Mansukh Mandaviya raised the issues flagged by gig worker unions and asked platforms to refrain from "branding" tight deadlines.

Blinkit, one of the largest such companies, revised its tagline from "10,000+ products delivered in 10 minutes" to "30,000+ products delivered at your doorstep" on Tuesday, and its competitors Swiggy and Zepto were expected to follow suit, the people cited above added.

Quick commerce has boomed. Revenues from quick-commerce operations for Eternal, the parent company of Blinkit, surged to 27,100 crore from ₹4,200 crore a year earlier, according to a Careedge Ratings.

Zepto, a platform owned by KiranaKart Technologies with over 250 dark stores, on Tuesday increased its standard delivery time to 16 minutes or more. A spokesperson for Zomato, a fooddelivery app, said the company "would not like to comment on this at this time". Eternal and Zepto too declined to comment on the matter.

Meanwhile, gig workers said that that the development has no bearing on their operations and they have not received any formal communication regarding the same.