MOO-D BOOSTER

From oxytocin release to ancestral ties, cow cuddling is now a global wellness trend with deep Indian roots

- Jatan Kalra

In an age where mental health concerns rise rapidly, wellness seekers are turning to a surprisingly familiar presence for comfort: the cow. Rooted in Indian Vedic philosophy, the practice of 'cow cuddling' has sparked fresh curiosity after a viral Washington Post article. This shot up the concept’s popularity value to 100, according to Google Trends. Even Indian farms offering bovine-therapy sessions report a surge in interest. Here's everything you need to know about the trend:

WHAT DOES COW CUDDLING MEAN?

Within the confines of gaushalas, wellness farms, and healing retreats, visitors are guided in how to approach and bond with the cows through slow steps, gentle touch, and patient breathing. Rooted in the universal truth of humans craving touch, individuals sit beside, pet, or lie against the cow’s warm torso.

THE SCIENCE BEHIND IT