Apple mania sweeps cities as iPhone17 hits stores

Apple's latest flagship, the iPhone 17, launched on Friday to an unprecedented frenzy, with eager customers lining up for hours - even camping overnight for up to 21 hours - outside Apple stores across major cities.

- Press Trust of Indi

The massive anticipation was palpable as fans in Mumbai, Delhi, and Bengaluru formed long, serpentine queues, determined to be among the first to get their hands on the new devices. The scene was a vibrant showcase of Apple fandom, highlighting the brand's enduring appeal and the excitement surrounding its latest offering in India.

Retailers reported recordbreaking foot traffic on opening day, with early buyers sharing stories of camaraderie and determination in the long lines.

At the Apple Store in Delhi's Saket Citywalk Mall, as also in Mumbai and Bengaluru, people lined up well before store opening hours, underscoring strong demand fuelled by enthusiastic young buyers and the brand's premium appeal.

"I was in the queue since morning, and I am excited to buy the iPhone of this colour," Ashraf from Sangam Vihar, Delhi could not hide his excitement as he clutched his newlypurchased cosmic orange device.

In Bengaluru, the newlyopened Apple Hebbal store at Mall of Asia witnessed heavy footfall as excited shoppers lined up early to purchase the newly launched iPhone 17 lineup along with the latest Apple Watch and AirPods.