IKEA to set up compact stores for expansion in smaller cities

Swedish home furnishings retailer IKEA is taking a "huge shift" in its India growth strategy by deciding to set up compact stores in smaller cities with a view to become more accessible to customers, said a company official.

- Press Trust of India

NEW DELHI:

IKEA, currently in the second phase of its growth in India, plans to expand through a network of small-format stores tailored to specific locations and catchment areas.

These stores could be as compact as 10,000 square feet, making them suitable for neighbourhood shopping malls, IKEA India Country Expansion Manager Pooja Grover told PTI.