Beer, bites & cricket: Food chains eye 40% sales surge

As Team India prepares to face New Zealand in the Champions Trophy final this Sunday, restaurants, bars, and beer manufacturers across the country are gearing up for a demand surge.

- Varuni Khosla

NEW DELHI:

The high-stakes match is likely to draw large crowds to venues offering live screening, and businesses across cities are bracing for a surge in sales.

Industry players are anticipating revenue jumps ranging 15% to 40%, with some expecting to double their usual Sunday business. From Mumbai and Delhi to Bengaluru, pubs and breweries are planning to host watch parties and special promotions to capitalize on the excitement around the mega cricket event to drive footfall as well as consumer spending.