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It's 11:11 and brands are turning wishes into deals
Hindustan Times Noida
|November 11, 2025
Today is the 11th day of the 11th month, and while Black Friday is still a few weeks away, you can already score deals.
Big brands are offering heavy discounts this week, all thanks to 11:11-the angel number everyone loves to wish upon.
It's believed that making a wish at 11:11 brings luck and manifestation, and brands are cashing in on this sentiment - especially given its popularity among Gen Z and millennials. Even celebrities are on board, actor Shilpa Shetty often shares screenshots of her phone clock striking 11:11 on her Instagram Stories.
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