ElasticRun brings quick commerce to smaller cities

ElasticRun, which enables FMCG and grocery firms to reach remotest parts of the country, is doubling down on its newly established quick commerce vertical, positioning it as the primary engine for growth in FY26.

- Sowmya Ramasubramanian

The B2B e-commerce unicorn is expanding its network of dark stores to offer two-to-four-hour deliveries in tier-2 and tier-3 towns, to bridge the gap in high-speed urban fulfilment and its traditional rural reach, founder and chief executive Sandeep Deshmukh said.

“The emergence of quick commerce defined 2025 for us. Brands realized the correlation between speed of deliveries and customer experience and focused on rewriting supply chain. We decided to focus on building last-mile capacities for these brands,” Deshmukh said in an interview.

The Pune-based company expects this arm to account for 40-50% of its shipment volume by the end of next year, up from its current single-digit share, said Deshmukh.