JioHotstar's content rides high on volume

JioHotstar saw high viewership even during the ICC Men's Champions Trophy 2025

- Shuchi Bansal

The Indian Premier League (IPL) finale between Royal Challengers Bengaluru and Punjab Kings on Tuesday has the digital streaming platform JioHotstar celebrating the 670 million 'peak views' of the match on the service, formed after the merger of Disney+Hotstar and JioCinema. Peak views indicate the cumulative views as the platform counts multiple sessions by the same users.

The viewership of IPL has been impressive and predictably so, since cricket is a religion in the country. JioHotstar saw remarkably high viewership even during the ICC Men's Champions Trophy 2025 as the platform leveraged its monopoly over cricket to draw audiences.

A couple of new reports may be changing that perception as JioHotstar's general entertainment content finds its way on most-watched OTT show lists on the back of the platform's immense reach among mobile users.

Data and analytics company Nielsen's 'Mobile Audience Measurement' report shows JioHotstar dominating the most-watched OTT content on mobile devices across movies, original series, and non-original series for the month of March. The insights are based on mobile OTT content viewership on six leading platforms -- Amazon Prime Video, JioHotstar, MX Player, Netflix, Sony LIV and Zee5.