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Fevicol's Shram Daan Diwas unites over 30,000 woodworkers
Hindustan Times Lucknow
|January 29, 2025
Fevicol, India's leading adhesive brand from the house of Pidilite Industries, has successfully concluded its annual Shram Daan initiative by bringing together over 30,000 woodworkers and contractors, in a unique pan-India community initiative during December (2024) and January (2025), held across 1,500 cities.
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These woodworkers and contractors donated a day's worth of labor to repair and refurbish furniture for 800 NGOs, beneficiary schools, hospitals and institutions for underprivileged children.
The Fevicol Champions Club (FCC), an initiative by Pidilite Industries, is a platform for woodworkers and their families to enhance skills and foster community engagement. Through initiatives like Shram Daan Diwas, FCC positively impacts children nationwide by repairing and refurbishing furniture for underprivileged institutions, with Pidilite providing essential tools and materials.
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