Inside the growing market for children's products

From educational toys to healthy snacks, consumer brands are tapping into a fast-growing opportunity in children's products, driven by modern parents' willingness to invest in high-quality, safe, and innovative offerings.

- Sowmya Ramasubramanian & Sneha Shah

BENGALURU/MUMBAI:

Brands such as Peak XV-backed toymaker Skillmatics, kids apparel-focused Includ, and entertainment firm Green Gold have seen their businesses grow due to interest in a fairly underserved category, founders and senior industry executives told Mint.

Skillmatics' global revenue touched nearly ₹500 crore in 2024 while its India business doubled in the same period compared to the previous year, its founder and chief executive Dhvanil Sheth said. India is the firm's second-largest market after the U.S.

"I've been in the space since 2017 and I haven't seen this kind of demand from India. With e-commerce and quick commerce becoming a way of life, the demand for kids' products has just exploded," Sheth told Mint.