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Wedding Market Gets Glitz Back as Budgets Surge

Hindustan Times East UP

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December 27, 2024

Marriages might be made in heaven, but for those on Earth, the occasion to celebrate the exchange of vows is back to being an expensive affair.

- Press Trust of India

NEW DELHI: And no one's complaining.

Not too long ago, the world watched in awe as business tycoon Mukesh Ambani's son Anant Ambani tied the knot with Radhika Merchant in a whopping ₹5,000-crore affair.

While those are astronomical numbers, the middle class and upper middle class, too, joined the party through 2024, and the lull in the wedding market seen in 2020-2021 appears to be a thing of the past.

According to a Justdial report released on December 24, metropolitan cities drove 34% growth in demand for wedding services, with the national capital dominating with a 44% rise in wedding searches and a 4x surge in resort venue searches.

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