With Dream11 out, BCCI begins hunt for sponsor

The Board of Control for Cricket in India (BCCI) said on Monday that Dream11 has pulled out as jersey sponsors of the India cricket team and that the board was now searching for a new sponsor.

- Rasesh Mandani

“Our association with Dream11 is over after the new legislation has come into force,” BCCI secretary Devajit Saikia told HT, referring to the law enacted banning real money gaming (RMG). “For the next course of action, we are deliberating on what the alternatives should be.”

Asked whether BCCI was confident of finding a new sponsor ahead of the T20 Asia Cup starting on September 9, he said: “We are working with a positive mindset.”

A telecom major, global car manufacturer and a fintech firm are among those who have expressed interest, it was learnt.

Front jersey sponsorship of the Indian cricket team is still hot property despite the stiff in-house competition from IPL. While IPL Jersey deals with franchises come cheaper, there is a greater clutter there.