ECI Tells Parties: All AI, Synthetic Content Should Be Labelled

The Election Commission of India (ECI) on Thursday advised political parties to prominently label their campaign materials created or enhanced using artificial intelligence (AI) or other synthetic, digital means.

- Aditi Agrawal

NEW DELHI:

The advisory follows controversies surrounding the use of AI-generated content in the Delhi elections, particularly allegations against the Aam Aadmi Party (AAP) by the Bharatiya Janata Party (BJP).

The BJP has filed multiple FIRs against the AAP, accusing the party of using AI-edited content to defame Prime Minister Narendra Modi and Union home minister Amit Shah and other senior BJP leaders. The AAP has dismissed the cases as politically motivated.

ECI emphasized the importance of transparency in its advisory.