Sharjah Chamber strengthens global presence of the 'Emirati Goldsmiths'

The Sharjah Chamber of Commerce and Industry (SCCI) participated in the Japan Jewellery Fair (JJF) 2025, one of Asia's leading gatherings dedicated to the jewllery industry, during the period from August 26 to September I.

- Staff Reporter, Gulf Today

Represented by its flagship platform “Emirati Goldsmiths”, this participation comes as part of the Sharjah Chamber’s strategic plan to create new and sustainable opportunities for talented Emirati designers in global markets.

The Chamber's delegation, led by Mona Sultan AlSuwaidi, Director of the Executive Office of SCCI’s Chairman and in charge of the Emirati Goldsmiths Platform, included a distinguished group of Emirati designers who showcased their latest innovative collections.

Their designs attracted strong interest from both visitors and international experts, featuring a unique blend of authentic Emirati heritage and modern global design trends. This presence underscored the sophistication of the UAE’s jewllery sector and reaffirmed its competitive positioning in international markets.

The delegation’s agenda comprised an integrated set of interactive activities, such as business-to-business meetings with key buyers and distributors, and exposure to the latest technologies and consumer trends in the Japanese market, recognised globally for its standards of quality and design excellence. These engagements strengthened opportunities for commercial partnerships, trade exchange, and the advancement of the national industry. The programme also featured a series of artistic workshops held alongside the exhibition, including a specialised session on glass painting.