SCCI launches exceptional season of ‘Sharjah Shopping Promotions’

The Sharjah Chamber of Commerce and Industry (SCCI) announced that all arrangements have been finalised for the upcoming season of the “Sharjah Shopping Promotions 2025-2026,” scheduled to commence on | December.

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The Chamber introduced a renewed strategic vision designed to transform the shopping experience in Sharjah through an unprecedented promotional and entertainment programme featuring extensive raffle draws, instant incentives, and innovative experiences.

Under its strategy to broaden the reach of the offers across various destinations, the Sharjah Chamber will introduce dedicated activities for shoppers in the Eastern Region at “Souq Al Jubail” in Kalba, supporting commercial activity across the emirate.

The program will also include a strategic participation in the “Dawahi Festival” through a joint platform with the Sharjah Commerce and Tourism Development Authority (SCTDA). The platform will feature interactive workshops, competitions, and prizes for attendees, complemented by the appearance of the signature character “Shamsa,” enhancing the family-friendly environment and strengthening consumer engagement.

In his remarks, Mohammed Ahmed Amin Al Awadi, Director-General of SCCI, stated that enhancing the Sharjah Shopping Promotions with innovative events and interactive experiences aligns with the evolving market needs and reinforces Sharjah’s position as an innovative shopping destination.