MOIAT launches 'Make it in the Emirates' national campaign

Dr Sultan Bin Ahmed Al Jaber, Minister of Industry and Advanced Technology, witnessed the nationwide launch of a national campaign under the 'Make it in the Emirates' platform to promote UAE-made products.

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The initiative, led by the Ministry of Industry and Advanced Technology (MolAT), brings together nine of the UAE's leading retail and e-commerce platforms to amplify the presence of locally manufactured products, both in-store and online annually.

Running throughout May, the campaign will feature prominently in the lead-up to Make it in the Emirates 2025. Participating partners - Adnoc Distribution, Noon, Tradeling, Grandiose, Talabat, Carrefour, Lulu, Union Coop, and Spinneys - will offer prominent shelf space and dedicated digital storefronts for local products backed by a comprehensive suite of incentives for manufacturers.

These incentives include registration fee exemptions, free digital advertising, tailored onboarding support and customer service, logistics and storage support for up to three months, product registration assistance, and the production of promotional videos for social media.

The initiative features an annual promotional campaign in collaboration with leading retailers and e-commerce platforms. Participating partners will offer a range of incentives, including prominent product placement on digital platforms, dedicated shelf space in stores, training programmes, fee waivers throughout the campaign period, and complimentary digital advertising.