Ministry launches 'Reading Ambassadors Initiative'

To mark the conclusion of Reading Month 2025, the Ministry of Culture (MOC) has concluded the National Reading Month 2025 with the launch of the Reading Ambassadors Initiative, in collaboration with the Supreme Council for Motherhood and Childhood, and the Federal Youth Authority.

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The initiative aims to cultivate a culture of reading by identifying influential figures as mentors and literacy advocates.

Through their efforts, MOC seeks to empower communities, encouraging all segments of society to integrate reading into their daily lives. The inaugural edition of the initiative features Reading Ambassadors carefully selected across four main categories: writers and pioneers, youth, volunteers, and children.

These ambassadors will play a crucial role in fostering reading habits within the community by launching and implementing impactful initiatives across various channels.

Additionally, they will actively promote best practices and share success stories that inspire a culture of habitual reading.

To further embed reading as a daily practice, the ambassadors will propose innovative projects and take an active role in their implementation at MOC-affiliated libraries and centres.

The Supreme Council for Motherhood and Childhood's participation in this initiative follows its announcement of Emirati Children's Day 2025 theme as 'The Right to Identity and National Culture.'