GCC ranks second globally as AI powerhouse on high adoption

As AI becomes more mainstream, optimism and confidence in the GCC are notably higher than global averages, according to Boston Consulting Group's (BCG) latest "From Pilots to Progress: AI at Work in the GCC" study.

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The survey reveals that in 2025, the region ranked 2nd globally in AI adoption, supported by strong leadership and effective digital transformation.

The survey highlights that 58% of GCC respondents expressed optimism (up 9 percentage points from 2024) and 45% reported confidence. These figures surpass global averages, indicating a strong regional embrace of AI.

The study, in collaboration with BCGX, BCG's tech build and design division, included respondents from Kuwait, Qatar, Saudi Arabia, and the UAE, ranging from executive suite leaders to frontline employees. It highlights the region's rapid advancement in AI adoption, in line with national strategies aimed at digital transformation and economic diversification.

Dr Lars Littig, Managing Director and Partner at BCG, said: "The GCC is emerging as a global leader in AI deployment, with high frontline adoption and leadership support nearly twice the global average. For companies and public sector entities alike, this signals a clear mandate: strategic investment in AI, paired with strong leadership and training, offers a blueprint for enterprise wide transformation."