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Deal to boost outdoor advertising sector
Gulf Today
|April 04, 2025
ABU DHABI: In a significant step towards global expansion, Al Arabia Outdoor Advertising signs a Memorandum of Understanding (MoU) with the media vertical of Multiply Group, the Abu Dhabi-based investment holding company, setting the stage for the creation of a joint entity dedicated to investing in the global out-of-home (OOH) advertising sector, strengthening global presence and supporting expansion plans into international markets.
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This collaboration also focuses on exploring joint acquisition opportunities and investments in OOH advertising with an emphasis on expansion beyond the Mena regions.
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