Toyota, Honda brace for auto tariff impact

A stronger yen further complicates matters, making their exports more expensive

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Toyota Motor Corp. and Honda Motor Co. earnings will paint a mixed picture as a stronger yen and US auto tariffs eat into profit, despite resilient unit sales.

Toyota likely saw a dip in first-quarter operating profit, according to estimates.

While the company posted record global sales in the first half driven by a surge in pre-tariff purchases, Bloomberg Intelligence said the automaker is likely weighed down by factors including supply chain costs. Honda’s profit likely fell for the same reasons, according to BI.

Margins sacrificed