Less wash, more care

Why everyone's rethinking their shampoo schedule

- By Krita Coelho

For years, the ritual was set: shampoo, rinse, repeat. Every day, sometimes twice. Now, that habit's being scrubbed away, literally. The latest wave in haircare is about washing less, conditioning smarter, and treating the scalp like the delicate ecosystem it is.

"Over-washing can strip away natural oils that protect both scalp and strands," said celebrity hairstylist Jen Atkin in an interview with Harper's Bazaar. "Your hair needs those oils to stay balanced and shiny." The shift is clear, people are trading daily shampooing for once or twice a week, depending on lifestyle and hair type.