How Labubu toys made Pop Mart CEO Wang Ning a billionaire

Pop Mart's Labubu Craze turns Wang Ning into China's 10th richest man — at 38

- BY SURABHI VASUNDHARADEVI Social Media Reporter

In the world of collectible toys, few stories are as remarkable as Wang Ning’s meteoric rise to becoming China’s 10th richest person — all thanks to a quirky, tooth-baring character named Labubu.

At just 38 years old, the Pop Mart CEO has transformed from a modest entrepreneur into a billionaire powerhouse, with his net worth skyrocketing to an astounding $22.7 billion (Dh83.36 billion).

Labubu, a mischievous monster with prominent teeth and an elf-like appearance, isn’t just another collectible toy — it’s a cultural phenomenon that has captured hearts worldwide. Created as part of Pop Mart’s “Monsters” franchise, this seemingly simple character has become the driving force behind one of the most spectacular business success stories of recent years.

Meteoric rise