'The zero-commission model has helped us scale up rapidly'

Since its debut 10 years ago, Rapido has expanded its suite of services to include three and four-wheeler rides, rides for women, and even courier delivery in some cities.

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There are also reports that the company would be making its way into food delivery, having initiated a pilot project in Bengaluru. While refusing to comment on that move, co-founder Pavan Guntupalli spoke to Christina Moniz about the challenges the service faces with state regulations and the growth potential in the offline market.

Edited excerpts:

What are your expectations from newly added services like Metro Rides and Rapido Pink?

Since the pandemic, we have transitioned from being a bike taxi service to offering three-wheelers and four-wheeler rides as well. We are looking at growing these segments further. The new Rapido Pink for women passengers has women-only captains (or drivers), and we expect it to be a great entry point for women consumers to try the bike taxi experience and become more comfortable with it. We plan to expand this service aggressively to about 25 cities.