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Study flags kids’ confusion over online content
Financial Express Pune
|March 18, 2026
YOUNGSTERS ARE FINDING it difficult to distinguish between online content and commerce, according to a study by the Advertising Standards Council of India (ASCI) released on Tuesday.
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The study, which comes amid growing calls for banning youngsters from accessing social media, stressed the need for an ecosystem-wide response to alleviate concerns. It found that those between ages 7-12 years can spot overt ads, but miss hidden commercial intent, while older children aged between 13 and 15 years
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