Shoemakers Put Their Best Foot Forward for 'Snoafers'

Sneaker-loafer combination by Hoka, Puma in high demand MICAH BARKLEY July 1

- MICAH BARKLEY July 1

IN THE WORLD of fashion hybrids, there are skorts (shorts that look like skirts), jeggings (leggings made of stretch denim) and shackets (shirt-jackets). The latest style mash-up: snoafers.

One of the biggest trends in footwear combines the cushioned sole of a sneaker with the upper of a loafer, for a comfortable business-casual shoe that is meant to be worn anywhere. Although their divisive appearance initially generated backlash, snoafers have emerged as a viral breakout category for major sneaker brands including New Balance, Hoka and Puma, selling out quickly and landing on online marketplaces at wildly inflated prices since last year.

Joining the trend late is Nike, which recently introduced its Air Max Phenomena, created through the company's Serena Williams Design Crew apprenticeship programme. Prior to its release last week, the $155 snoafer was listed on StockX for as much as $500, fuelling buzz for the sportswear giant after a year-long sales slump.