Samsung Unveils India-Specific Features

APPLIANCES & CONSUMER Electronics major Samsung is introducing artificial intelligence-based commands for vernacular languages and India-specific features to drive growth in the highly competitive domestic appliances market, said executives of the South Korean company.

- PRESS TRUST OF INDIA

The Chaebol is quite encouraged by the growth of the registered user base of the SmartThings app in India, currently ranked third globally. "We have approximately 23 million registered users of SmartThings in India, and India ranks third globally. The top two countries are the US and Brazil. The number of registered devices is also growing fast, having increased 39% (globally) in 2024 compared to the previous year," they said.

SmartThings is Samsung's app that lets users control the company's IoT devices and has an approximately 390 million user base globally.

Samsung expects 70% of its sales in India will come from AI-based appliances, hence, it is now introducing AI to its mid-range appliances also, as per its elaborate strategy.