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Netflix grows its live event strategy with BTS comeback show
Financial Express Pune
|March 22, 2026
NETFLIX TURNED THE heart of Seoul into a global stage as K-pop megastars BTS returned to performance with a livestream comeback show that drew millions of viewers worldwide as part of a new drive by the US entertainment powerhouse to show live events that can “pull people together”.
Led by the director behind Super Bowl halftime shows, Hamish Hamilton, the production—BTS’ first show in nearly four years—centred on a symbolic arch and digital wall. It was designed to frame the 14th-century Gyeongbok Palace, the seven band members and tens of thousands of fans—creating and capturing a major K-cult
Diese Geschichte stammt aus der March 22, 2026-Ausgabe von Financial Express Pune.
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