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Meesho bets over 40% of IPO money on in-house Al infra

Financial Express Pune

|

December 02, 2025

STRATEGIC MOVE

- ANEES HUSSAIN

E-COMMERCE PLATFORM MEESHO'S proprietary Al engine already drives 74.57% of all orders on its platform to power personalised recommendations, dynamic pricing, and automated cataloging.

Now, the company is betting 1,870 crore — which forms 44% of its 5,421 crore IPO proceeds — towards owning the infrastructure to run this AI, which it thinks will be cheaper than renting it from cloud giants like Amazon Web Services, Azure, or Google Cloud.

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