Focus on 30 new export markets to intensify

Tariff Effect

- Mukesh Jagota

The 30 additional countries identified as focus markets for India's export mobilization efforts will now receive greater attention in promotion activities, as they already account for 30% of India's exports and offer significant scope to expand both the quantity and range of products sold, a senior official said.

These 30 markets add to the existing 20 focus countries that together account for 60% of India's exports. With the expanded list of 50 focus markets, nearly 90% of Indian exports will be covered.

The move comes amid an expected slowdown in shipments to the US due to high tariffs. In July, exports to the US jumped 20% as exporters rushed to beat the 25% tariff that came into effect on August 2.

"In these 50 countries out of the total 193 countries, export potential is high. We will be, as a strategy, focusing on export promotion in these markets," the official added.

The newly added markets include Kenya, Spain, South Africa, Mexico, Tanzania, Sri Lanka, Egypt, Thailand, Belgium, Israel, Nigeria, Mozambique, Iraq, Poland, Philippines, Togo, Italy, and Nepal, among others.