Brand Gill set to score 30-40% more in endorsement

HE HAS DELIVERED under pressure for Team India -- whether it's filling in the No. 4 batting slot once held by Sachin Tendulkar and Virat Kohli or leading a national side in transition.

- GEETIKA SRIVASTAVA

His history-shattering knock at Edgbaston during the second Test against England will likely give Shubman Gill a 30-40% jump in endorsement fees over the next 12-18 months, say experts.

"He's sexy. He's stylish. Increasingly, he's seen to be fun. Add to that his recent exploits -- which will enhance his scores on the 'trust' and 'dependability' counts -- and you've got a potent combination. One that brands love," says Sandeep Goyal, managing director, Rediffusion.

firm Whoppl. "He's serious about cricket but doesn't come off as stiff. It's just a very likable energy."