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Beauty brands shine bright...

Financial Express Pune

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October 21, 2025

ITS POPULAR LINES such as Cosmic Hues and Queen of Mattes have seen brisk sales both online and in stores, with festive launches helping the company reach first-time buyers.

According to the India Brand Equity Foundation (IBEF),the country’s beautyand personal care market, currently valued at $28 billion, is projected to touch $34 billion by 2028, growing at 10-11% annually. Startups like Mamaearth, SUGAR Cosmetics, Nykaa, Plum Goodness, Purplle, m(Caffeine, Hyphen, Swiss Beauty,and Juicy Chemistry are among the brands driving this expansion, with festive demand offering a sharp season

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