Tag it and track it!

Digital tracker tags are increasingly flooding the market as brands join the competition

- SREYA DEB

THE DIGITALTRACKER market seems to be picking up, with new entrants joining the segment with their products. The latest is the Xiaomi Tag, the first tracker released by the company. Already released in Malaysia and official launch in Barcelona, it joins the Apple AirTag, MotoTag, TilePro and others in the tracker market.

Atracker isa digital, often expensive product for the benefit of the habitually forgetful, and those of us with poor memories for personal belongings. It is a tiny tracker the size of a keychain (comes in the shape of keycards as well), enabled with precision GPS and an alarm system, which allows the owner to keep track of things such as luggage, handbags, wallets, keys and other belongings. This Xiaomi product is meant to be released at a price point of 17.99 euros, which is almost %2,000 per tracker.

These trackers serve two primary purposes — the first, finding objects in the vicinity and to locate belongings in faraway locations. In both cases, these trackers display the exact location of the object, in some trackers with more precision than others, while also emitting an alarm to better pinpoint its location.

The Xiaomi tag, unlike most other trackers in the market, is compatible with both Apple Find My and Google Find Hub services, and can be utilised with any phone ecosystem.