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RCB pips CSK in valuation stakes: Houlihan Lokey

Financial Express Mumbai

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July 09, 2025

IN A MAJOR reshuffle in IPL franchise valuations, first-time title-holder Royal Challengers Bengaluru (RCB) has secured the top spot in global investment bank Houlihan Lokey's 2025 IPL Brand Valuation Study.

- ALOKANANDA CHAKRABORTY New Delhi, July 8

With a brand value of $269 million—up from $227 million in 2024—RCB has overtaken last year's leader, Chennai Super Kings (CSK), which has slipped to the No. 3 position. CSK's brand value for 2025 stands at $235 million, a marginal increase from $231 million last year.

"RCB's maiden IPL title drove its brand value, propelled by enhanced digital engagement, and strong sponsorship deals. Their loyal fan base rallied behind the victory, translating passion into commercial value and helping RCB leapfrog past longstanding franchises in the brand valuation rankings," says Yasin Hamidani, director, Media Care Brand Solutions.

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