Proptech startups win over investors with scalable models

IF INVESTORS ARE paying attention to proptech startups, it’s because India’s digital rails and better execution talent has made it possible to build scalable, high-trust workflows in a category where trust and outcomes matter.

- S SHANTHI

“We are urbanising fast. People are earning more and earlier, so disposable incomes and aspiration are both rising,” Sanjay Mandava, founder and CEO, Landeed, said.

Brijesh Damodaran, managing partner, Auxano Capital, told FE that proptechs are now closing high-value deals. “Investors are looking to pivot to transaction-led models, not just classifieds, along with high-yield artificial intelligence (AI)-driven valuations,” he said. He added that ESG-compliant green infrastructure is also in favour.

Experts point out there is room for proptechs to monetise. Customers are demonstrably paying for convenience, reliability, speed, and end-to-end execution.

Further brand-building in real estate is becoming less dependent on physical presence. Earlier, trust often required heavy offline validation—names on buildings, local dominance, or expensive, always-on advertising.