Ola Electric sales skid to lowest in 36 months

OLA ELECTRIC'S RETAIL sales have fallen to their weakest level in three years, marking a sharp reversal for the electric two-wheeler maker after months of slowing demand.The company sold 7,383 units in November up to the 27th, putting it on track for its lowest monthly volume since September 2022, when registrations slipped below 8,500 units.

- NITIN KUMAR

The slump is significant when compared with the company’s record sales of 53,647 units in March 2024. Since then, its retail numbers have fallen by about 80%, pushing the company down to the fifth place in the electric scooter market. Ola Electric, which once dominated segment sales soon after its entry in 2021, has been steadily losing share to established rivals.