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Ola, Ather step up focus spare parts, software
Financial Express Mumbai
|November 20, 2025
ELECTRIC TWO-WHEELER FIRMS LOOK TO BOOST MARGINS, REVENUE
ELECTRIC TWO-WHEELER (e2W) startups such as Ola Electric and Ather Energy are rapidly increasing their focus on aftersales services, spare parts and software upgrades as the next major drivers of revenue growth. The move is aimed at improving gross margins in line with legacy ICE (internal combustion engine) rivals and move towards profitability.
For instance, Ola Electric Mobility which achieved an Ebitda profitability in its auto business for the first time in Q2 - has opened up access to genuine parts for customers and third-party garages, a move that has the potential to lift gross margins by over 50%.
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