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Google Pay ramps up tech infra to stem mkt share loss
Financial Express Mumbai
|February 17, 2023
DIGITAL PAYMENT APPLICATION Google Pay is ramping up investments in its technology infrastructure to reduce payment failures on its platform and regain market share.
"Designing for scale and reliability is important for us.
To make this happen, we have invested deeply in technology infrastructure to support enhanced volumes, collaborating with National Payments Corporation of India (NPCI) and banking partners to make end-to-end payment experience more robust and scalable," said Ambarish Kenghe, vice president - product management.
Google Pay's market share in terms of volume has fallen to 34.2% in January 2023 from 36.3% in January 2021, while that of the competition grew.
PhonePe's market share has increased to 46.7% in January from 41.2% two years ago.
Similarly, Paytm Payments Bank application's market share rose to 14.6% from 14.2% two years back.
Akey reason behind the fall in Google Pay's market share has been higher incidence of payment failures on its platform. Its issues have been accentuated by a rise in trans-
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