FMCG firms chart volume, price plan

FAST-MOVING CONSUMER GOODS (FMCG) companies may use a combination of measures to pass on GST benefits, stating that different pack sizes may require different treatment.

- VIVEAT SUSAN PINTO

FAST-MOVING CONSUMER GOODS (FMCG) companies may use a combination of measures to pass on GST benefits, stating that different pack sizes may require different treatment. Most players are likely to increase the weight of small packs and cut prices of large packs, conversations with multiple firms reveal, as many see it as a practical solution to the issue at hand.

"The roadmap that most companies are likely to take is that low-units packs of up to ₹20 may see grammage increase, while those above ₹20 may see straight price cuts," says Mohit Malhotra, chief executive officer, Dabur India, who is also part of the CII-FMCG committee which is making representations to the government on the same.